Credit cards at the ready ladies, British style icon Alexa Chung confirms that she is going to launch her own clothing label
By Toni Jones
28-year old model Alexa Chung is our best-dressed export, consistently topping style lists and influencing the wardrobes of woman across the UK.
She has won the Style Icon award twice at the British Fashion Awards, she has a Mulberry handbag named after her and this year she was rewarded for all that hard work being fabulous with a specially created ambassador role for the British Fashion Council.
And now the girl that helped put London on the fashion map has confirmed that she will launch her own clothing label.Flower power: The model and presenter poses in an English country garden for the latest issue of Japanese fashion magazine Numero Toyko
In an interview with Japanese fashion magazine Numero Tokyo the presenter said: ‘Yes, I’m definitely going to do that. I’m looking into it right now.
‘I’ve got nothing to lose, it’s a bit of fun. In this current era of celebrity no one believes you actually design the stuff anyway, even though I sketch everything myself.
‘So if it sucks I can say I had nothing to do with it, and if it’s really good I can say ‘Here are the drawings, it’s all my own work!’
The cover shot shows Alexa posing prettily in an English country garden wearing a felt fedora and ladylike lace dress.
A second shot shows the model wearing a riot of print atop a red London bus with the Houses of Parliament glinting in the backgroundTalking about her role with the BFC Alexa says: ‘I plan to wear lots of British clothes abroad!
‘I am really happy to be doing it. I used to dream I could go to fashion shows and now I’m living that dream. I love Christopher Kane and Mary Katrantzou and Erdem. London Fashion Week is really dynamic these days.’
But even though she will be championing new British designers the presenter won’t be ditching her signature androgynous style any time soon, she says:
‘When I was modeling, I was trying to dress like other models – Diesel Jeans, white vest and crap boots.
‘As soon as I realised that I didn’t have to fit into that cliche, I went a bit mad and thought “I don’t wanna look like anyone else”.’